Publicity Stunts: Publicity stunts involve specific feats of awe and amazement, usually sponsored or in partner with a brand. Red Bull is very adept at this practice, exemplified by their 2012 skydiving record as part of their Stratos project. Red Bull sent Austrian extreme-sports athlete Felix Baumgartner above the stratosphere, dominating the world record for highest skydive, launching himself from over 128,000 feet above earth. Arguably much more than a mere stunt, the Red Bull Stratos project set numerous world records and was viewed live on YouTube by over million users (setting yet another record).
Experiential marketing’s objective is to ensure customers carry a positive thought or feeling that in turn sparks remembrance of your brand directly relating it to your product which is a long lasting impression. You want them to post about it on multiple social media platforms. You want to give them an experience they won’t forget. With simple pop-up signs or tents, this can be difficult, as they may simply walk by without even looking. But the Guerrilla Cube catches every eye. It’s something completely different from generic tradeshow booths. It’s a complete mobile environment. Your brand encapsulated in a cube.